Majed Al Mutairi

The Kingdom’s premier businesses are set to demonstrate the benefits of cloud computing and tech-driven innovations at the upcoming SAP Forum and SUGMENA Conference.

At the event held on May 26, 2014 under the theme of “Innovate Your Future – With the Cloud”, industry experts from SAP, as well as its partners and customers, will demonstrate how businesses can leverage the cloud and other breakthrough technologies such as mobile and real-time big data analytics to shift their focus from managing the IT landscape to growing their business and enhancing ROI.

“As the Kingdom continues to support its knowledge-based economy and entrepreneurs, and as its population drives strong mobile device adoption, enterprises of all sizes are looking to the latest innovations to unlock real-time predictive business insights and true ROI,” said Majed Al Mutairi, President, SUGMENA.

The SAP User Group – Middle East and North Africa (SUGMENA), is an independent non-profit organization and networking platform comprised of all companies using SAP in the MENA region. SUGMENA is one of 16 members of the SAP User Group – Executive Network (SUGEN), a networking platform that takes SAP’s influence to the global level.

In the Kingdom, SUGMENA will launch the region’s first meeting of the C-Level Council, which facilitates networking exclusively among SUGMENA executive members. SUGMENA will also launch the third MENA region Local Special Interest Group, (Local SIG). This is a forum for customers and SAP to meet, align, collaborate, plan, and define priorities. Customers will receive advance information about local products releases’ recent updates, participate in products innovation, and share thoughts and feedback.

“Our C-Level Council and Special Interest Group welcome the region’s senior executives to exchange ideas and benefit from a network addressing SAP’s latest innovations, while also enhancing our membership knowledge sharing, and supporting the next generation of leaders and their business expansion.” said William Khalil, Influence and Liaison Director, SUGMENA.

The SAP Forum and SUGMENA Conference features keynote addresses from a line-up of prominent SAP executives, including Luka Mucic, Head of Global Finance and Member of the Global Managing Board of SAP AG and Ahmed Al Faifi, Managing Director, SAP Saudi Arabia. There will also be presentations from SAP customers in the Kingdom, including Saudi Airlines.

In addition, there will be keynote addresses from Forum Diamond Partner HP. The Forum also features breakout session on the cloud, featuring SAP experts and executives from Platinum Partners Fujitsu and EMC.