While some reports give the impression that Apple has a new logo, but that is not exactly the case. This variant of Apple logo in the colours of the rainbow flag, a symbol of the gay pride movement, appears in a new video shared by Apple CEO Tim Cook in a tweet.

The video titled ‘Pride’ celebrates the Silicon Valley tech giant’s policy of inclusiveness.

The video shows thousands of Apple employees from around the world and their families marching in the San Francisco Pride Parade, to celebrate what the company says is its “unwavering commitment to equality and diversity.”

Apple says it “believes that inclusion inspires innovation.”

Apple’s rival Google has been regularly altering its logo in the form of Google doodles to commemorate occasions and also to spread the occasional message for the last 16 years.

 
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