A customs official removes a Pepsi label that covered a beer can at Al-Batha border crossing with the UAE.

Customs officials at Al-Batha border entry point foiled an attempt to smuggle alcohol into the country in Pepsi cans.

A smuggler tried to carry nearly 48,000 cans of beers disguised as Pepsi cans into Saudi Arabia over the Al-Batha border crossing with the UAE, reported MBC.net.

“A truck carrying what first seemed to be normal cans of the soft drink Pepsi was stopped and after the standard process of searching the products, it became clear that the alcoholic beers were covered with Pepsi’s sticker logos,” said Al Batha border General Manager Abdulrahman Al-Mahna.

Al-Mahna added that the latest attempt is one of many innovative ways smugglers are using. “But his men are always ready and alert to foil the extraordinary efforts to smuggle concealed contrabands into Saudi Arabia.”

The story quickly went viral online, being covered in many local newspapers and online news websites.

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