Qasim Muhammad Al-Arfaj, General Manager of Al-Asasiyah Electronics, welcomes the guests

AL-Asasiyah Electronics Co., Ltd. hosted a reception recently at Le Meridien in Al-Khobar which was attended by Hirao, the general manager of Meaji Trading Company – the exclusive representative of Fisher brand in the Middle East & Africa, and Chu, the CEO of Aux Home Appliances Group, manufacturers of Fisher brands split air-conditioner.

The reception was part of its promotion drive on the occasion of the launch of Fisher brand products in the Kingdom, with an aim to introduce Fisher brand products, and create a real and effective image to dealers as well as to consumers.

Several leading dealers from across the region attended the reception, expressing confidence in the company. Qasim Muhammad Al-Arfaj, General Manager of Al-Asasiyah Electronics, welcomed guests Hirao and Chu, and their accompanying delegation

Al-Arfaj has promised to provide all the possible support and cooperation to them in order to promote sales of Fisher products in Saudi market. Al-Arfaj urged dealers for their support and cooperation in promoting Fisher brand.

Hirao praised the extraordinary performance and success of Al-Asasiyah Electronics in marketing and selling Sanyo products in the past. He expressed his confidence that Al-Asasiyah will promote Fisher brand in Saudi market and succeed in taking it forward to the top position.

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