Saher’s public image negative

The study recommended that the companies running Saher should do more to improve its public image.

The study recommended that the companies running Saher should do more to improve its public image.


A study conducted on the public’s perception of the Saher traffic system found that most people viewed it in a negative light, based on tweets posted last year.

It also found that there was a negative perception about the system among journalists, according to a report published by a local publication on Tuesday.

The study, conducted by the companies running the system, found 93 percent of the tweets studied were negative. In addition, the evaluation of 200 cartoons drawn by members of the public and posted on Facebook and Instagram, found that 39.8 percent were negative and 5.2 positive.

In a survey of 50 journalists chosen randomly from newspapers, television channels, radio stations and websites, around 80 percent viewed it negatively, saying that the lack of a spokesperson had contributed to this perception.

However, 55 percent of the journalists acknowledged that Saher had contributed to a reduction in the number of traffic accidents in the country. The study also found that 45 percent of those surveyed believe it is a way to make money, while 10 percent do not believe this.

The study recommended that the companies running Saher should do more to improve its public image, which should include drawing up a strategy to deal with the media.


[wpResize]





    Kingdom jubilates at Janadriyah
    KSA population: 21.1m Saudis, 10.4m expats
    Powered by : © 2014 Systron Micronix :: Leaders in Web Hosting. All rights reserved

    | About Us | Privacy Policy | Terms of Use | Disclaimer | Contact Us |