A young Saudi explains German SAP technology solutions at the German pavilion in Janadriyah to Foreign Ministers Adel Al-Jubeir and Frank-Walter Steinmeier.

Thousands of Saudis have visited the German pavilion at the Janadriyah festival since it was opened by Custodian of the Two Holy Mosques King Salman last week, in the presence of German Foreign Minister Frank-Walter Steinmeier and German Ambassador Boris Ruge.

Visitors included top personalities like Saudi Commission for Tourism and National Heritage (SCTNH) President Prince Sultan bin Salman and Foreign Minister Adel Al-Jubeir.

The festival, named after Janadriyah, a village that used to be a court for camel racing, around 40 km northwest of the capital Riyadh, has been the most prestigious national event organized by the Ministry of National Guard since 1985.

It features local Saudi handicrafts, folk dances, visual art exhibitions, children’s plays and poetry readings from all regions of the Kingdom, along with seminars on current issues tackled by top Saudi, Arab, Muslim and international intellectuals and experts.

Germany is the eighth guest of honor country since the introduction of the title in festival in 2008. The previous guest countries were Turkey (2008), Russia (2009), France (2010), Japan (2011),Korea(2012), China (2013), and the United Arab Emirates (2014). The German pavilion, set up on 2,000-square meter space in the heart of festival land, under the slogan “Germany — Land of Ideas: Innovation has tradition,” introduces its visitors to Germany and its diverse rich culture and achievements through a variety of indoor and outdoor activities using innovative presentation methods and state-of-the-art demonstration tools and technologies.

The visitors to the pavilion seemed enjoying the performances by German artists, folklore dancers and musicians, which included folkloric dances, playing traditional musical instruments like fun and talking horns, football tactics show by famous players, wall painting sessions and zebra long leg walking shows.

Further, the visitors seemed enjoying hanging within the stalls of top German companies, like SAP, Airbus Group, DETASAD, Deutsche Bank, Dorsch Gruppe, Herrenknecht, GIZ, Lufthansa, Luerssen, Siemens, Volkswagen, learning about their products and services.

However to come closer to the Saudi visitors, the organizers of the German pavilion appeared not willing totally to make the pavilion of pure German content, but rather they wanted it with some Saudi and Islamic flavor.

The Saudi flavor appears in giving the opportunity to participate in some some stalls. For instance at the German world’s leading business software company, SAP, a Saudi young IT expert has explained advanced German software technologies on how real-time analytic solutions can drive innovation in the fields of Smart Cities, football and sports, and retail to visitors including Minister Al-Jubeir, who was accompanied by his counterpart, Minister Steinmeier.

“Giving opportunity to Saudi youth at our stall is part of our dedication to support Kingdom’s digitization and diversified economic growth, and training Saudi youth to succeed in the Digital Economy,” Ahmed Al-Faifi, managing director, SAP Saudi Arabia and supervisor of the stand, said.

While the Islamic flavor appears in exposing visitors to Islamic heritage in the pavilion twice. Once by the virtual exhibition of the Berlin based Museum of Islamic Art’s special presentation “Early Islamic Capitals” at the end of the modern town square .

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