Switzerland Tourism officials and representatives of some companies and hotels during their visit to Jeddah.

Switzerland’s Tourism has recorded an increased number of visitors from Saudi Arabia. The country has marked 23 percent more visitors from the GCC.

“The Grand Tour of Switzerland campaign launched in 2015 was a complete success in the Kingdom and elsewhere in the GCC,” Swiss Tourism stated.

It added that 100,000 GCC guests traveled independently through Switzerland and on the 1,600 km long route, which takes the visitors through four linguistic regions, over five Alpine passes, to eleven UNESCO world heritage sites, two biosphere reserves and along 22 lakes.

“In short, an experience of the country’s most scenic and cultural highlights, strung together like pearls on a necklace,” he added.

On the Grand Tour of Switzerland, a stop in the most famous destinations of Switzerland is a must: Geneva, Lausanne, Montreux, Gstaad, Interlaken, Bern, Lucerne, Zurich, Laax, St. Moritz, the Ticino/Lugano, Zermatt and Crans Montana with its thrilling activities and its lush green nature. The entire tour can be experienced with a single all-in-one ticket — the Swiss Travel Pass.

Meanwhile, a delegation of Switzerland Tourism and representatives of over 40 tourism destinations, companies and Swiss hotels began their travel through the GCC states from Feb. 6. They will continue the tour until Feb. 12, during which they visit Jeddah, Dammam, Riyadh, Qassim, Bahrain, Doha, Muscat, Kuwait, Dubai, Al Ain, Sharjah and Abu Dhabi.

During the road show, Switzerland Travel Experience, organized and hosted by Switzerland Tourism, the delegates meet up with around 1,300 travel representatives and tourism agencies from the Kingdom and the rest of the GCC, and are giving insights into the new Switzerland experience: The Grand Tour of Switzerland.

The workshops of the road show discuss ways of collaboration that help to increase the number of GCC tourists to Switzerland.

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