Sofana Dahlan, founder and president of the SNCI.

The Saudi National Creative Initiative (SNCI) will this week launch a series of seminars and workshops across 12 sectors in Jeddah, Riyadh and Alkhobar as part of a strategy to develop a knowledge economy.

There will be 114 workshops, 38 seminars and 114 consultancy sessions taking place in social innovation, architecture, media, visual art, advertising, crafts, tourism design and development, beauty and fashion, culinary art and jewelry design.

The SNCI is collaborating with the General Commission for Audiovisual Media, the Human Resources Development Fund, the University of Business and Technology and the King Faisal Center for Research and Islamic Studies. Forty global specialists will be running the workshops and seminars in the three cities.

Sofana Dahlan, founder and president of the SNCI, said the initiative was part of the vision of Custodian of the Two Holy Mosques King Salman to develop human capital in the Kingdom, with an emphasis on the youth as the country’s “true wealth.”

Dahlan said the aim is to ensure the development of a knowledge economy. “This initiative stems from our national responsibility to be part of the development of that vision.” The environment was ripe for economic success, she said.

Princess Reema bint Bandar, president of the SNCI advisory board, said: “The developmental, research and educational objectives that have been defined showcase a holistic and attainable approach with set measurements and audits. By setting a measurement scale each segment of the program can be assessed showcasing its dynamic and community reach and achievement.”

“The talent of Saudi youth is limitless. However, what we lack are entities that can discover and develop such talent. Through the workshops, training sessions, seminars and interactive exhibitions, unique skills can be determined and enhanced, opening doors for cooperation, networking and work collaboration … with funding available from investors,” she said.

Three years has been spent planning this year’s event. The SNCI’s work process is built on five main pillars that include communications, youth training and development, research, evaluation, operations and partnerships.

The SNCI is a non-profit, national project that analyzes the reality of local creative industries in Saudi Arabia. It is a physical and digital platform to help people develop, exercise and celebrate their creative potential, as part of the country’s 2030 vision.

Related articles across the web

• Saudi Arabia developing over 47,000 hotel rooms
• "SAUDIA" achieves growth in operating performance rates between Kingdom and Sudan
• Russia's Top Religious Leader Performs "Ancient Ritual" In Antarctica Over Saudi Arabia's Mysterious "Ark of Gabriel"
• Madinah governor opens campaign against corruption
• Saudi King Receives Letter from Indonesian President
• Nigeria To Support Saudi Arabia's Efforts For Oil Market Stability
• KSA rings in joy, lifts WhatsApp call ban
• Somali Jet Forced to Land After Onboard Explosion
• Salah_cv
• KSA ready to fight Daesh in Syria: Al-Assiri