Bollywood icon Shah Rukh Khan on his way to the success party of his film ‘Raees’ in Mumbai on January 30.

:: The Bollywood icon Shah Rukh Khan is back in Dubai. He arrived in the city on Saturday to shoot for the sequel to the award-winning #BeMyGuest film for the Tourism and Commerce Marketing (DCTCM).

Noted Indian film director Kabir Khan will be doing the second phase of the promotional campaign film, according to Khaleej Times.

Shah Rukh Khan, or SRK, will be highlighting “the multidimensional and multicultural character of a bustling metropolis that he considers his second home.” The actor has millions of fans around the world who not only watch his movies but follow him on social media.

Khan was welcomed at Dubai International Airport on arrival by Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM).

Khan, speaking to the newspaper, expressed his delight to be back in Dubaiand to be filming the sequel to the hugely successful #BeMyGuest campaign film. He said that the film was done in a creative and different way from how tourism films are usually made, as it was “so funny and sweet” yet it was still able to showcase Dubai in all its glory.

“I think it is really nice, I really enjoyed making it and happy we are making another one,” he said, and added: “I am not an advocate for Dubai because I have done Dubai Tourism films, I genuinely like being in Dubai, I think it’s a really wonderful place, it’s a fantastic city. It has everything for everyone.”

#BeMyGuest sees Shah Rukh Khan showcase Dubai’s many attractions, bringing to life the most welcoming aspects of a city that he considers his home away from home.

Since its launch in December 2016, #BeMyGuest has garnered 45 million views across multiple social media channels and 65 million engagements from around the world. #BeMyGuest also reached No.3 on YouTube’s worldwide trending list within 48 hours of its launch and became one of the top 10 most viewed videos on the website globally in December.

Wins first prize in ‘Tourism Destination’ category

#BeMyGuest has won two top awards at the 10th anniversary of the International Tourism Film Festival, “Tourfilm Riga”, held recently in Riga, Latvia.

#BeMyGuest won the main award, the Grand Prix, as well as first prize in the ‘Tourism Destination’ category at the festival held on April 29. Organized by the Riga City Council of Latvia, the event is represented in the prestigious International Committee of the Tourism Film Festivals (CIFFT) and is dedicated to films promoting tourism destinations across the globe.

This is the second time in 2017 that #BeMyGuest has been recognized for its artistic merit. In March, the film won the Diamond Award in the ‘City’ category of ITB Berlin’s “Golden City Gate” awards, the world’s premiere film, print and multimedia competition focused on tourism.

Ahlam AbdulMajeed Bolooki, Senior Manager Campaigns, Campaign Management, Dubai Tourism, who received the award on behalf of Dubai Tourism, is pictured here at the event along with Yousof Naser AlMazrouei, Charge d’Affaires at the UAE Embassy in Latvia.