Ronaldo Mouchawar, Souq.com CEO & Co-Founder.

:: Souq.com on Wednesday announced it has entered into a definitive agreement to purchase Wing.ae, a marketplace for merchants and couriers in the UAE, providing innovative mobile and web-based user-friendly delivery solutions for businesses and individual consumers.

Souq.com previously invested in Wing.ae and will be acquiring 100% of the company.

Wing.ae now has the full backing of Souq.com, a subsidiary of Amazon.com, and this investment demonstrates the continued commitment of all three companies to provide Souq.com customers with a world class experience. Wing.ae will continue to invest in growing its same and next day delivery service in the region, enabling greater convenience for Wing.ae’s customers, including Souq.com.

Fast dependable delivery

Ronaldo Mouchawar, Souq.com CEO & Co-Founder, comments: “At Souq.com, our customers will remain our key focus and we will continue to deliver an exceptional online shopping experience. Fast dependable delivery is key to this, and Wing.ae provides Souq.com customers with more convenience for their same and next day delivery. With Amazon’s support, we are putting all our efforts in providing an ever-improving shopping experience for customers in the Middle East.”

“The UAE is a leading e-commerce and smart hub in the region, and in this demanding business we work to fill the logistics supply gaps to offer customers the excellent service they want as fast as possible,” says Muzaffar Karabev, CEO and Co-Founder of WING.ae.

“With the support of Souq.com, Wing will accelerate investments into our technology, infrastructure and regional coverage to provide innovative delivery solutions and to make online shopping for Souq.com customers and merchants even more convenient.”